LI.FI needed its cross-chain product launch to reach beyond its existing audience. Clipur built a high-volume clipping campaign that blanketed short-form feeds with native clips in the first 48 hours.
Maximize launch-window reach for a technical cross-chain product by distributing it as a high volume of accessible, platform-native clips across X, Instagram, TikTok, and YouTube Shorts.
We turned LI.FI's launch content into over a thousand distinct clips, each tailored to a specific platform and hook so the launch showed up everywhere its audience already was.
Distribution was front-loaded into the critical first 48 hours to concentrate reach and give the launch the best chance of trending.
Every clip was reviewed for brief and compliance, then surfaced in the live dashboard so LI.FI could watch views and reach accumulate clip by clip.
Front-loading distribution into 48 hours created the density needed to trend — twice.
Short, native clips translated a complex cross-chain product into hooks anyone could understand and share.
Over a thousand clips meant LI.FI owned the feed during launch instead of renting a single influencer's audience.
Cross-chain infrastructure is hard to explain in an ad. By distributing the launch as a thousand-plus authentic clips, LI.FI reached well beyond its core audience and trended on X twice inside two days.
Let's map out a clipping campaign built around your content and goals.
